Aiming to raise the awareness for pedestrians and their safety and to get the people to walk more, Walk-space.at - the Austrian Association for pedestrians realises during the UN Global Road Safety Week a "Walking is enjoyment!"-Campaign in cooperation with municipalities in Lower Austria - supported by the government of Lower Austria.
As part of the campaign three main messages will be given to pedestrians and other road users (such as car drivers, cyclists, etc.):
- "Thank you for walking"
- "Thank you for being considerate to pedestrians"
- "Thank you for paying more attention to pedestrians in future"
Carrier medium of these three messages is a small bar of fairtrade chocolate handed out at appropriate localities such as zebra crossings, in front of schools, etc. ...